Arthur Frommer's success story began shortly after he graduated from Yale Law School in 1953. While serving in the Army in Europe, he used every weekend to travel. "At the end of my stay in the Army," he recalls, "having nothing to do, I sat down and wrote a little volume called The GI Guide to Europe. It was written strictly from memory; it had no prices or phone numbers. I went home and started practicing law. Then I got a cable saying that all 50,000 copies had sold out immediately."